Bringing local businesses together to share the cost of marketing

About

Shining a Spotlight on Local Businesses

Connecting Kenosha businesses with local customers.

The Kenosha Spotlight was created to help local businesses grow by connecting them directly with the community they serve. Through co-operative advertising, multiple businesses share the cost of a professionally printed mailer that is delivered directly to thousands of homes throughout the Kenosha area. This approach allows businesses to gain meaningful exposure while keeping advertising costs affordable.

Hi there! My name is Carolyn and I have been a resident of Kenosha for the last 21 years. As a small business owner myself, I LOVE seeing small businesses thrive and be successful. Marketing is such a crucial part of this success, but can be so costly! The postcard I put together here at The Kenosha Spotlight offers small businesses the opportunity to market themselves to the community in such a big way, but for a significantly lower cost. By each business contributing to the cost of the postcard everyone gains exposure and saves money. It’s a win-win! I look forward to working with you. Please do not hesitate to reach out with any questions!

A Smarter Way To Advertise

Traditional advertising can be expensive and unpredictable. The Kenosha Spotlight offers a practical way for local businesses to reach real customers in their community. Each spotlight mailer features a variety of local businesses, making it easy for residents to discover services, promotions, and companies right in their own community.

What Makes It Effective

Direct mail delivered to local households
Affordable co-operative advertising model
Professionally designed advertisements
Promotions and coupons that attract attention
QR codes that connect customers to your business instantly

Co-op Advertising

Co-op advertising lets multiple local businesses share the cost of one large direct mail campaign, giving you premium exposure for a fraction of the price. Instead of spending up to $1 per household on your own, a $275 co-op ad brings your cost down to around 3 cents per home while still reaching thousands of targeted local customers. You get the same mailbox visibility, professional design, and strong local reach without the high cost of doing it alone.

Local Reach Across Kenosha & Beyond

Every issue of Kenosha spotlight is distributed to 20,000 mailboxes using targeted delivery routes.

Distribution Coverage

Route A reaches approximately 10,000 homes
Route B reaches approximately 10,000 homes
Each Issue of the Racine and Lake County spot light is delivered to approximately 5,000 homes.
This wide local distribution ensures that participating businesses receive strong exposure across the Kenosha area while reaching homeowners who are actively looking for local services and offers.

Each Issue of the racine and lake county spot light is delivered to approximately 5,000 homes.

Supporting Local Businesses

The Kenosha Spotlight was created to help small businesses grow within the community.

How The Spotlight Helps Businesses

Introduces businesses to new local customers
Promotes special offers and discounts
Helps businesses stay visible in the community
Provides affordable marketing opportunities
Supports the growth of local entrepreneurs
From home services and contractors to restaurants, beauty services, and retail shops, the spotlight helps businesses share their message with the people who live and shop in Kenosha.